Every Company is A Storytelling Company
EC=SC (Every Company Must be a Storytelling Company) Tom Foremski maintains that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than...
View ArticleVideo Storytelling: Hey B2B Marketing, Lighten Up! An Interview with Tim...
An Interview with Tim Washer, Part I of II I had the pleasure of interviewing Tim Washer, Senior Marketing Manager Cisco, a little while ago on the topic of video, humor and storytelling. Prior to...
View ArticleVideo Storytelling: Hey B2B Marketing, Lighten Up! An Interview with Tim...
KKG: Your success at IBM led to more of those videos and it became a serial effort. TW: Yes, 6 ‘Art of the Sale’ videos. We would improvise, and with my writing partner, Scott, we ended up doing a few...
View ArticleHumor Me! Lighten Up B2B Marketing and Get Results
If you read my blog or any article I’ve written, you know this is mission of mercy for me. As a marketer, storyteller and improviser, I have seen humor deliver results. Humor IS human and in a world of...
View ArticleHey Marketers! Every Company Must Be a Storytelling Company
I wrote and posted this article well over one year ago. I find that it has become even more important! In fact, I just had this same conversation three times this week! As a result, I am re-posting...
View ArticleMake 2014 the YEAR You Add Humor to Your B2B Marketing – My Chat with Tim Washer
I had a great time chatting with my favorite marketing funnyman and fellow improviser, Tim Washer, about one of my fave marketing topics: adding humor to b2b marketing. Tim says he'll be back at least...
View ArticleFunny Business Panel: Comedy in Business Marketing
Funny Business: Comedy in Business Marketing Humor is human. In March, I was fortunate enough to participate in this great funny business panel. I discussed humor in marketing along with great folks...
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